Multi-day travel packages are a fantastic way for tour operators to offer unique, comprehensive travel experiences.
You can give your customers an experience of a lifetime while generating a handsome revenue.
Creating any tour package starts with brainstorming. You can start by researching which tour is in season and can generate good profit. After you’ve figured out your operations and logistics, now’s the time to assemble the tour into a package.
If you’re new to this industry and want to know more about the ABCs of starting an agency, check out our article on How to Start a Tour Operator Business.
When it comes to marketing, you might already know that promoting your package through a friend isn’t enough anymore.
The best thing you can do to both, create and promote your multi-day tour package is investing in a good multi-day software.
In this article, we’ll guide you through creating detailed and clear multi-day tour packages and promoting them to reach a wider audience using our top picks, WP Travel Engine and Tripcart.
You can still check out our article on the top multi-day software for tour agencies to explore our other picks.
Things To Keep in Mind When Creating a Multi-Day Travel Package
Multi-day packages are comparatively more complicated to create and manage than activity tours.
When creating a multi-day travel package, make sure you include a mix of sightseeing and outdoor activities to keep your tour exciting.
Since there are a lot of factors like transportation, accommodation, and activities to consider, it might get overwhelming.
Here are some tips to help you navigate these issues conveniently:
1. Understand Your Target Audience
What kind of travelers are you targeting? Are they adventure seekers, luxury travelers, or cultural enthusiasts?
The types of activities and destinations you choose will vary based on your audience.
For example, an adventure tour might include hiking and zip-lining, while a cultural package might feature guided city tours, museum visits, and local cuisine tastings.
2. Plan Logistically
Ensure your multi-day travel package is well-organized with clear itineraries, scheduled transport, accommodation, and activities.
Provide adequate rest periods between excursions to avoid overwhelming your guests. Always factor in contingency plans for unforeseen delays or issues.
3. Offer Value, Not Just Length
Lengthening a trip doesn’t automatically make it a better value.
Focus on creating a balanced itinerary that offers a mix of activities, sightseeing, relaxation, and local experiences.
The goal is to provide a memorable experience that aligns with your customer’s desires.
4. Pricing Strategy
Pricing is crucial.
Consider all the operational costs, including accommodation, transport, meals, and any additional activities, and build a reasonable profit margin.
Make sure the price reflects the value of the experience, keeping in mind that customers are willing to pay more for quality, unique experiences.
5. Flexible Packages
Offering customizable packages can appeal to a wider audience.
Not all customers want the same experience, so providing options for upgrading accommodations, adding more activities, or tailoring the itinerary can attract a broader demographic.
How to Create Multi-Day Travel Packages
You might’ve read a bunch of articles teaching you what you should be doing and what you shouldn’t.
In this article, we’ll cut to the chase and show you how to create and promote your multi-day packages using WP Travel Engine and Tripcart.
WP Travel Engine
WP Travel Engine is one of the most preferred WordPress plugins with over 20,000+ active installations.
The plugin has an intuitive interface, which makes it easy for you to create and sell your packages. Plus, it also offers demo content’ to get you started quicker.
Step 1: Add New Trip
Once you install WP Travel Engine, the from the sidebar, hover over Trips > Add New Trip.
Step 2: Configure Trip
Next, you will be redirected to the trip builder page. On the sidebar, you can find categories to configure to create a detailed trip package.
Here’s what to configure in each of these categories to create a multi-day package:
- General: Set trip duration, cut-off time, and other details.
- Date and Price: Create multiple packages to cater to different audiences. You can also set up partial payment in this section with the partial payment extension.
- Overview: Add trip details including title, description and highlights.
- Itinerary: Build your itinerary using titles and descriptions. Read our article on how to write travel itinerary to learn more about creating clear itineraries.
- Includes/ Excludes: Set clear expectations by mentioning what you include and exclude in your package.
- Trip Info: Include frequently inquired facts about accommodation, guides, WiFi, and more.
- Gallery: Enable the addition of visuals like images and videos.
- Map: Include a map of your tours.
- FAQs: Add a frequently asked section tab on your tour.
- File downloads: Upload additional information like brochures, guidebooks, and more in a file format for your readers to download.
Note: You need to install add-ons to access some of these features
Step 3: Set Up On-Page SEO and Publish Trip
When you’ve configured the trip, select the monitor icon and select Preview in new tab. Once you’re happy with the preview, return to the editor page.
Now, it is time to set up the trip’s on-page SEO. If SEO isn’t your strongest suit, check out our step-by-step guide on How to do SEO for Travel Website.
Once done, in the top-right corner, select the Publish button.
Tripcart
If you’re looking for an all-in-one booking solution without WordPress, go for Tripcart.
Tripcart is a cloud-based booking software that handles everything from creating and hosting your website, managing bookings, and accommodation to sending automated email reminders.
It lets you create multiple single and multi-day tour packages to cater to audiences with different budgets and expectations. Follow these steps to create multi-day packages using Tripcart:
Step 1: Add New Tour
From your Tripcart dashboard, expand Tour > All Tours. Click on Add New Tour in the top-right of your screen.
Step 2: Select Tour Type
On the pop-up, choose Multiday Tour > Continue.
Step 3: Configure Tour
Now, you will have to configure your tour to add relevant information to the section on your left.
Here’s what you need to configure to create a multi-day tour:
- General: Enter your tour name, link, duration, and other relevant information in the dedication fields.
- Itinerary: Add a heading for your itinerary, add details like accommodation, meals, and more.
- Includes: Ensure transparency by including what’s included and excluded in the trip.
- Tour Info: Highlight important information, like activities, accommodation, and more, with special icons.
- Price: Create prices for multiple packages. Plus, choose if you want to charge a deposit payment as a percentage or a fixed amount.
- Dates: Enter cut off time, starting days, and block dates.
- Map: Add a map for your tour. You can either put the iframe code or upload an image.
- Reviews: Add previous reviews about your tour to boost customer trust.
- FAQs: Add answers to frequently asked questions in this section.
- Others: Enter any extra information you want to add to the package.
Step 4: Configure SEO and Publish
Tripcart offers a built-in SEO Analyzer tool that gives you on-page SEO. To access this tool, first select the Draft button on the top right of your window.
Once you’ve drafted your article, click the SEO button and follow the practices mentioned.
After you’ve finalized your article, click on the preview button and make sure everything looks good. If it does, go ahead and select Publish.
How to Promote Multi-Day Travel Packages
Now that you have published your multi-day package, it is time to promote it now.
Since we’ve incorporated good SEO practices while creating the package, we’ve increased the chances of it being more visible in search engine results.
We have an entire article on the best free marketing tools for tour operators. You can also check them out to learn more about leveraging these free tools for your business.
Here’s what you can do apart from this to promote your multi-day tour package:
1. Gather Good Reviews from Previous Travellers
Good reviews are important.
They signal potential customers that your tour is worthwhile and helps you build trust. Do not hesitate to ask for reviews.
If you’re confused about how to do this, you can check out our article on how to ask and get good customer reviews for your travel business.
2. Focus on Content Marketing
Create engaging blog posts and articles related to your multi-day tours. This will help you gain more traffic on your website from people who are interested in your tours.
Learn more about creating content marketing strategy for travel.
You can also produce videos that showcase the highlights of your tours. You can also request user-generated content (UGC) from your past travellers.
3. Social Media Marketing
Boost your tours on social media through visually appealing content like photos, videos, stories, reels, and more.
In peak season, you can run targeted social media advertising campaigns to reach potential customers based on their interests and demographics.
4. Foster Partnerships and Collaborations
Creating a community is very important for growing in the travel industry.
Partner with hotels, travel agencies and other operators for positive word-of-mouth marketing.
You can also work with local and regional tourism boards to participate in joint marketing initiatives and gain more exposure.
5. List your Tours in OTA Providers
Place your multi-day tours in popular OTAs like Viator, GetYouGuide and Expedia to reach a wide global audience.
While booking through OTA providers does charge you extra in commissions, they are a great way to promote your tours.
Conclusion
Creating and promoting multi-day travel packages requires careful planning, attention to detail, and strategic marketing.
Remember, the key to creating and promoting a good multi-day tour starts with a good website. Leverage platforms like WP Travel Engine and Tripcart to help set up your multi-day tours and get the bookings flowing.
