The wine tourism industry is growing fast. Future Market Insights Inc. (FMI) predicts it will expand at a 13.2% annual rate and reach $332.5 billion by 2034.

This growth is exciting, but it also brings new challenges for wine tour businesses, such as rising competition and increasing customer expectations.

If you’re new to the industry or finding it hard to manage bookings, track customer needs, or organize schedules, it can feel overwhelming. Using outdated systems or doing things manually may no longer be enough.

That’s where wine tour booking software can help.

These tools can make it easier to manage bookings, schedules, and customer details. While they may not fix everything, the right software can save you time and reduce the stress of daily tasks.

In this article, we review the top 10 wine tour booking software options to help you find the best fit for your business.

Our Top Picks

First Pick

tripcart-logo

Tripcart

Pricing: $49/month

Standout Features: Integrated website creation, custom itineraries, revenue-generating tools, and high-quality visuals.

Second Pick

WP Travel Engine

Pricing: $9/month

Standout Features: Unlimited packages, top payment gateways, group bookings, custom itineraries, mobile-friendly interface.

Third Pick

ticketinghub logo

TicketingHub

Pricing: 3% per online booking

Standout Features: Real-time Analytics, POS integration, multi-channel distribution, customizable itineraries.

Features to Look For in a Wine Tour Booking Software

The right features can transform your wine tour booking platform. Here are the most important ones to consider:

  • Interactive Maps: Help customers locate vineyards and explore nearby attractions.
  • High-Quality Visuals: Create visual appeal with images of vineyards, hills, and wineries.
  • Detailed Itinerary Descriptions: Detail each wine tour’s stops, activities, and schedules.
  • Multiple Wine Tour Selections: Allow guests to select wine tours by region and budget.
  • Team Sections: Highlight guide profiles and their expertise to build trust and credibility.
  • Blog Section: Document behind-the-scenes access and publish articles on food pairings.
  • Upselling and Cross-Selling Tools: Offer premium tastings, souvenirs, or memorable experiences.
  • Integrated Online Store: Sell souvenirs, wine, and other perks through the booking platform.
  • Group Discounts: Provide special pricing for large gatherings.
  • Customizable Packages: Customize tours to fit personal preferences and dietary needs.
  • Activity Filters: Filter tours by activities like grape stomping, food pairings, or events.
  • Flexible Itineraries: Enable dynamic and adjustable schedules to cater to varying customer needs.
  • Mobile-Friendly Bookings: Offer a responsive booking platform.
  • Integrated Payments: Ensure secure and seamless payment methods to simplify the booking process.
  • Customer Reviews: Build trust by showcasing testimonials and feedback from previous visitors.
  • Automated Notifications: Inform guests about tours, events, and promotions via email updates.

10 Best Wine Tour Booking Software Solutions

Here are the 10 best wine tour booking software solutions for wine tour operators. These platforms will streamline operations, enhance customer experience, and support growth business:

Tripcart

tripcart-homepage

Tripcart is a top choice for wineries in 2025.

It helps with bookings and website creation. You can build your website using SEO-friendly templates or a website builder.

It also lets you add a map to your location. This helps your customers locate your winery and explore nearby attractions.

Tripcart ensures a premium booking experience. It features customizable itineraries, high-quality visuals showcasing scenic vineyards, and integrated payment systems.

The software helps wineries increase revenue by encouraging customers to add extras like premium tastings or souvenirs. It also helps you offer discounts for group bookings and remind guests to complete their reservations if they leave without booking.

These features are essential for wineries to boost customer satisfaction and streamline operations.

Key Wine Tour Features:

  • Interactive Vineyard Maps: Help customers find wineries and nearby attractions.
  • Customizable Itineraries: This lets you tailor schedules and activities based on customer preferences.
  • High-Quality Visuals: Highlight scenic vineyards, tasting rooms, and picturesque landscapes to attract customers.
  • Upselling and Cross-Selling Tools: Promote extra offerings to boost revenue. These can include exclusive wine tastings, gourmet pairings, or souvenir packages.
  • Abandoned Cart Recovery: Send automated reminders to recover abandoned bookings.
  • Group Booking Discounts: Offer tailored discounts for large groups.
  • Automated Notifications: Notify customers via email about their tours, events, and promotional offers.
  • Responsive Design and Integrated Payments: Smooth bookings and secure transactions on any device.

WP Travel Engine

wp travel engine homepage

WP Travel Engine is a leading WordPress travel plugin for wine tour bookings in 2025. The plugin’s WordPress ecosystem makes it easy to set up and customize.

You can create customizable wine tour packages without technical expertise. Its interface is intuitive for both you and your customers.

It helps you build unlimited packages with detailed itineraries. This way, you can showcase scenic vineyard routes and wine-tasting events in detail. 

With WP Travel Engine, you can also increase your revenue by offering additional services and complementary options. Provide premium add-ons such as exclusive tastings or gourmet pairings.

WP Travel Engine makes it easy to manage group wine tours and create personalized packages for your guests. The plugin also allows you to send timely notifications to your guests. Its secure payment integration and mobile-friendly design simplify operations and boost mobile travel bookings.

Key Wine Tour Features:

  • Customizable Tour Packages: Create tailored wine tour experiences with detailed itineraries.
  • Upselling and Cross-Selling: Boost revenue by offering premium tastings, wine pairings, and more.
  • Group Booking Support: Streamline bookings for large groups.
  • Automated Notifications: Keep customers informed with reminders about their tours and upcoming promotions.
  • Responsive Design: Ensure seamless booking experiences across all devices.
  • Secure Payment Integration: Provide multiple payment options with built-in security.

TicketingHub

ticketing hub

TicketingHub is a good-looking software that can be a great fit for wine tour operators. It provides real-time analytics, offering insights into booking trends, customer behavior, and revenue.

With TicketingHub, you can analyze data to optimize offerings and identify peak booking times. These stats will also help you refine your marketing strategies.

TicketingHub offers point-of-sale (POS) integration and automated booking processes. This streamlines operations and enhances customer satisfaction.

You can tailor your tours to meet individual preferences with its customizable itineraries. So, you can meet everyone’s needs, whether it’s a private tasting or a group event.

It provides a hassle-free experience with automated reminders, group bookings, and secure payments.

Key Wine Tour Features:

  • Interactive Vineyard Maps: Help customers locate wineries and plan their visit.
  • High-Quality Visuals: Showcase stunning vineyard landscapes to attract online bookings.
  • Automated Booking Reminders: Ensure customers stay informed and reduce no-shows.
  • Customizable Itineraries: Tailor tour experiences to meet individual preferences.
  • Group Booking Support: Simplify management of large parties or corporate events.
  • Secure Payment Integration: Enable seamless and safe transactions.

Regiondo

Regiondo homepage

Regiondo provides a comprehensive booking solution tailored for wineries and breweries.

Its platform supports real-time availability and visitor management. This offers flexibility for handling group bookings, private events, and individual reservations.

It features an interface that simplifies booking for customers and wine tour operators.

Regiondo also connects with major online travel agencies (OTAs) and distribution channels. This will help wine tour operators reach a broader audience and maximize bookings.

Note: Want to learn more about distribution channels? Read our article on Best Distribution Channels for Tours and Travel.

The platform’s comprehensive analytics help optimize wine tours with data-driven decisions.

Key Wine Tour Features:

  • Integrated Maps: Showcase winery locations and nearby attractions.
  • Mobile-Friendly Interface: Provide customers with an intuitive on-the-go booking experience.
  • Automated Emails: Keep customers informed with booking confirmations, reminders, and updates.
  • Customizable Booking Options: Allow wineries to tailor packages and experiences to individual preferences.
  • Real-Time Availability Management: Prevent overbooking and streamline scheduling by displaying accurate, up-to-date availability.

moonstride

moonstride

moonstride’s itinerary builder is perfect for building custom wine tours. It offers a complete solution to create personalized experiences.

The software focuses on flexibility and ease of use. It integrates with itineraries for tailored vineyard visits, wine tastings, and exclusive experiences.

Design detailed multi-day schedules for any group, from private parties to themed events.

moonstride’s dynamic itinerary management feature enables real-time adjustments. This lets you make last-minute changes to meet your customer’s preferences.

It offers high-quality visual integration to showcase your winery.

Key Wine Tour Features:

  • Customizable Itineraries: Enable wineries to design detailed, multi-day tour schedules.
  • Integration with Payment Gateways: Offer secure and seamless transactions for online bookings.
  • High-Quality Visuals: Showcase stunning vineyard landscapes, tasting rooms, and scenic tour routes.
  • Dynamic Itinerary Management: Adjust schedules in real-time to accommodate changes.
  • Automated Notifications: Send customers timely reminders and updates.

Bókun

bokun-homepage

Bokun provides a robust booking solution with a suite of powerful tools for wine tour operators. It enhances both operational efficiency and customer satisfaction.

Its features help manage offerings and expand reach through multiple channels.

Bokun also lets you promote special packages, helping you stand out in a competitive market.

The software includes upselling tools to promote your travel business and its premium offerings.

This includes exclusive tastings, gourmet pairings, and other add-ons. This helps wine tour operators increase revenue from each online booking.

Key Wine Tour Features:

  • Group Discounts: Attract large parties by offering tailored pricing and packages.
  • Upselling Tools: Boost revenue with exclusive tastings, premium wines, and add-ons.
  • Reporting and Analytics: Gain insights into performance and customer behavior.
  • Multi-Channel Integration: Expand your reach by connecting with leading OTAs and distribution networks.
  • Real-Time Inventory Management: Ensure accurate availability updates to prevent overbooking.

Bookeo

bookeo-homepage

Bookeo is for small to mid-sized wineries looking for a straightforward booking solution.

Its intuitive interface ensures wineries can set up and manage their tours. All without requiring technical expertise.

Bookeo simplifies reservations and streamlines schedules and attendee management. It also offers flexible booking options to adjust pricing for occasions and promotions.

The platform sends automated reminders to customers about upcoming tours. This reduces no-shows and enhances customer satisfaction.

Plus, it sends follow-ups to maintain customer relationships and repeat direct bookings.

Key Wine Tour Features:

  • Detailed Guide Profiles: Add a personal touch to the booking experience.
  • Flexible Booking Options: Adjust schedules for special occasions or large events.
  • Automated Reminders and Follow-Ups: Reduce no-shows by sending timely notifications to customers.
  • Customizable Pricing Options: Allow flexible pricing for seasonal promotions.
  • Mobile-Optimized Booking Platform: Ensure seamless mobile booking for customers.

Rezdy

rezdy homepage

Rezdy streamlines operations and enhances customer satisfaction for wine tours.

Its intuitive interface simplifies bookings for wine tour operators and customers. This makes it easy for you to manage schedules and reservations.

It broadens your audience reach. Rezdy connects wineries to OTAs and distribution networks.

Its real-time availability ensures accurate updates, prevents tour overbooking and builds trust.

Additionally, customer review integration allows wineries to showcase feedback. This helps build credibility and encourages more bookings.

Key Wine Tour Features:

  • Real-Time Availability Management: Display accurate, up-to-date schedules for your tours and events.
  • Customer Review Integration: Showcase authentic feedback to build trust and increase bookings. 
  • Multi-Channel Distribution: Connect to major online travel agencies (OTAs) to expand market reach.
  • Automated Booking Notifications: Send timely booking confirmations to update customers.
  • Customizable Pricing Options: Tailor pricing with options for packages, group discounts, and promotions.

Tourplan

Tourplan - Tour Operator & DMC Software Solution

Tourplan’s comprehensive software solution is perfect for wineries with complex tour operations.

It integrates sales, operations, and customer communication into one platform. It allows you to manage all aspects of wine tour operations.

Tourplan is adaptable, making it ideal for wineries that need to manage a variety of tours. This can range from intimate private tastings to large-scale corporate or celebratory events.

The platform also integrates with multiple distribution channels. This flexibility helps wineries reach a broader audience while maintaining efficiency.

Its reporting tools offer insights into customer preferences and booking trends.

With Tourplan, wine tour operators can optimize their offerings and enhance profitability.

Key Wine Tour Features:

  • Multi-Channel Distribution: Expand reach by distributing tours on OTAs, affiliates, and direct channels.
  • Scalable Tools for Large Group Bookings: Manage events like corporate and private parties.
  • Automated Customer Notifications: Keep customers informed with timely updates, reminders and confirmation emails.
  • Integrated Financial Management: Simplify revenue tracking, invoicing, and expense management.
  • Advanced Reporting and Analytics: Gain insights into customer behavior and online booking trends.

TourTools

TourTools Tour Operator Software _ Travel Booking Software

TourTools is a booking solution that lets wine tour operators create tailored experiences.

It has a simple interface and can handle small and large-scale tours, making it a top choice for operators.

The platform supports detailed itinerary planning. This helps wineries provide a personalized experience that resonates with wine enthusiasts.

It also allows you to customize your itineraries. Thus, you can manage detailed day-by-day schedules for single or multi-day tours.

Additionally, its activity filters help customers find tours based on specific interests.

Key Wine Tour Features:

  • Activity Filters: Allow customers to explore tours based on unique experiences.
  • Customizable Itineraries: Create and manage day-by-day breakdowns.
  • Upselling and Cross-Selling Tools: Boost revenue by promoting premium experiences.
  • Team Profiles: Build trust by showcasing the human aspect of the wine tour.
  • Responsive Design: Ensure seamless booking and itinerary management on all devices.
  • Automated Notifications: Keep customers informed with timely updates and reminders.

Choosing the Right Software for Your Winery

When selecting a wine tour booking software, focus on features that align with your business goals. Look for tools that support customization, enhance the customer experience, and simplify operations.

With the right platform, you can create memorable tours and grow your business.