The GA4 eCommerce Tracking add-on automatically sends key booking events from WP Travel Engine to Google Analytics 4. This helps you understand how travelers move from viewing a trip to completing a booking.
Go beyond your booking numbers. See where bookings come from, where travelers drop off, and which trips perform best.
Analyze your booking data alongside your existing GA4 reports for traffic sources, campaigns, devices, locations, and more.
Connect using your Google Analytics Measurement ID or Google Tag Manager. Once connected, the add-on automatically tracks trip views, checkouts, and completed bookings.
How can you benefit from it:
- Connect to Google Analytics in just a few minutes.
- Understand your booking funnel without technical setup.
- Find out where travelers leave before completing a booking.
- Compare which trips generate the most bookings.
- Make smarter decisions to help increase bookings.
- Identify and improve the parts of your booking journey that need attention.
Connect to Google Analytics in Minutes
Connect the add-on to Google Analytics without writing any code.
Add your existing Measurement ID or Google Tag Manager container, and the add-on automatically sends booking events. This works whether you already use GA4 or are setting it up for the first time.
See Every Step of the Booking Journey
Track every important step in the booking journey.
The add-on automatically tracks when travelers view a trip, begin checkout, and complete a booking. Use these insights to understand which trips attract the most interest and where potential customers leave before booking.
Understand Where You Lose Bookings
Not every traveler who views a trip completes a booking.
Separate tracking for each stage shows you exactly where people stop. This helps you identify whether your trip page, pricing, dates, or checkout experience needs attention.
Instead of relying on guesswork, you can focus on the changes that are most likely to improve your booking experience and help turn more visitors into customers.
Video Tutorial
