12 Email Templates for Tour Operators

As a busy tour operator, you understand the importance of efficient communication.

Well-crafted email templates can be your secret weapon, helping you connect with potential customers and streamline the booking process.

These templates ensure your messages are clear, engaging, and personalized, leading to smoother bookings and happier travelers. In turn, this strengthens your travel business and helps it flourish.

In this article, I will introduce 12 customizable email templates for every step of the customer journey. You’ll find templates for welcoming new customers, promoting seasonal offers, and showcasing the best aspects of your destinations.

We’ll also explore personalization techniques to tailor your emails to each customer’s specific interests and travel history.

Are you ready to explore the potential of email marketing for your travel business? Let’s begin!

Please remember that these templates are samples to guide you. The most effective emails are the ones you craft uniquely, tailored to meet your customers’ specific needs and interests. 

Benefits of Using Personalised Email Templates

  • Personalized emails resonate more with recipients, making them feel valued and more likely to open and read your message.
  • Well-crafted, personalized emails project a professional and attentive brand image, setting you apart from competitors.
  • Templates provide a foundation, allowing you to personalize content quickly and easily, saving you valuable time.
  • By tailoring content to specific interests and travel history, you can craft more relevant offers that are more likely to convert into bookings.
  • Travelers appreciate the extra effort put into understanding their needs, leading to a more positive experience.
  • Personalized communication fosters a sense of connection between your business and potential travelers, building trust and loyalty.
  • By tracking email performance, you can gain valuable insights into what resonates with your audience, informing future personalization efforts.

Next, let’s review the dos and don’ts to remember while creating your email templates.

Dos for Creating Personalized Email Templates:

  • Keep your language clear and straightforward.
  • Personalize the email by including the visitor’s name and relevant details.
  • Highlight key information, such as dates, locations, and offers.
  • Use bullet points or short paragraphs for easy readability.
  • Include a clear call to action, guiding customers or potential leads on what to do next.
  • Ensure your contact information is easily accessible for queries.
  • Test your emails for mobile responsiveness.

Don’ts for Creating Personalized Email Templates:

  • Avoid using complex or overly technical terms.
  • Refrain from overloading the email with too much information; keep it focused.
  • Avoid using large blocks of text without breaks.
  • Avoid sending emails without a clear purpose.
  • Don’t forget to divide your audience for personalized communication.
  • Avoid using generic images that don’t relate to the content.

Moving on, let’s explore the various email templates I’ve prepared for you. 

Please remember that these templates are samples to guide you. Also, the most effective emails are the ones you craft uniquely, tailored to meet your visitor’s specific needs and interests. 

Essential Email Templates

1. Welcome Email

Purpose: Introduce new subscribers to your company and build excitement for your tours.

Timing: Send immediately after someone subscribes to your email list.


Subject: Welcome to the Adventure! [Your Company Name]

Dear [Name],

Welcome to [Your Company Name]! We're delighted you're exploring our travel options and considering us for your next journey.

We noticed you've shown interest in our trips. Why wait? 

Here are some resources to inspire your next trip, including our most popular tours and hidden gems in our destinations.

[Link to popular tours]
[Link to hidden gem destinations]

If you have any questions or need assistance with your booking, please don't hesitate to let us know. We're here to make your experience seamless.

Best wishes,
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

Note: You can use platforms like MailChimp, Constant Contact or HubSpot to automate your welcome emails, ensuring quick responses to new visitors.

2. Booking Confirmation Email

Purpose:  Confirm a booking and provide essential information for the trip.

Timing:  Send automatically after a booking is confirmed.


Subject: Your Booking is Confirmed - Ready for Adventure!

Dear [Name],

Thank you for booking with [Your Company Name]! This email confirms your booking for our exciting [Tour Name] adventure, starting on [Start Date].

We're thrilled to have you on board! Here's a quick recap of your booking details:

- Destination: [Destination Name]
- Dates: [Travel Dates]
- Duration: [Duration]
- Number of Travelers: [Number]
- Location: [Hotel/Stay Location]

We've attached a detailed itinerary with all the information you need to prepare for your trip.

If you have any questions, please don't hesitate to contact us.

See you soon!
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

Note: Here also, you can use the automation feature to ensure your booking confirmation emails are sent out quickly.

Additionally, you can also enhance your booking confirmation emails using the Email Customizer add-on for WP Travel Engine. This add-on allows you to customize email templates to match your brand’s style, from colors and fonts to layout.

In addition, you can personalize booking and payment notifications for each customer. At the same time, you can preview your emails live before sending them and easily update the customizations to all the default email templates with a single click.

Booking Confirmation Email

3. Inquiry Email

Purpose: Address any specific questions or concerns mentioned in the inquiry.

Timing: Send within 24-48 hours of receiving an inquiry.


Subject: Thank You for Your Inquiry – How Can We Help You Further?

Dear [Name],

Thanks for reaching out and showing interest in our tours to [Destination Name]! We're glad you're considering us for your next adventure.

We noticed you inquired about [Specific tour(s) mentioned, if available]. This tour is a great choice for [Highlight key selling points based on inquiry].

To help you plan your trip, we've attached a brochure with more detailed information about [Tour name] and other tours we offer in [Destination Name].

[Attachment: Brochure]

We also recommend checking out our website for:

- Travel tips: [Link to travel tips page]
- Frequently Asked Questions: [Link to FAQ page]
- Customer Testimonials: [Link to testimonials page]

Do you have any specific questions about [Destination Name] or our tours?  We'd be happy to chat and help you craft the perfect itinerary!

Here are a few ways to get in touch:

- Reply to this email
- Call us at [Phone number]

We look forward to hearing from you and helping you experience the magic of [Destination Name]!

Warm regards,
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

4. Upselling/Cross-Selling Email 

Purpose:  Encourage customers to add additional experiences or upgrades to their existing booking.

Timing:  Send a few weeks before the tour departure date.


Subject: Make Your [Tour Name] Even More Amazing!

Hi [Name],

We're excited about your upcoming [Tour Name] adventure!

To enhance your experience, we wanted to highlight some optional add-ons that might interest you:

- [Optional activity 1]: Experience the thrill of [activity description].
- [Optional upgrade 1]: Upgrade your accommodation for a luxurious stay.
- [Optional service 1]: Pre-book airport transfers for a smooth arrival and departure.

[Link to learn more about add-ons]

These add-ons are completely optional, but they can elevate your trip and create lasting memories.

Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

5. Personalized Tour Email 

Purpose: Respond to inquiries requesting a customized tour itinerary.

Timing: Send this email within 24-48 hours of receiving an inquiry for a customized tour.


Subject: Your Customized Travel Experience Awaits!

Hi [Name],

Thank you for reaching out to [Your Company Name] and expressing your interest in a customized tour! We specialize in creating unique travel experiences tailored to your specific interests and preferences.

To help us design your dream adventure, we'd love to learn more about your vision:

- Desired travel dates: When are you hoping to travel?
- Destination(s) in mind: Do you have a specific location in mind, or are you open to suggestions?
- Travel style: Are you seeking a relaxing getaway, an action-packed adventure, or a cultural immersion experience?
- Interests and preferences: What are your hobbies, passions, and must-see sights?

Additionally, let us know if you have any specific requests, such as:

- Accommodation preferences: Luxury hotels, charming boutique stays, or local homestays?
- Activity level: Do you prefer high-energy activities, leisurely exploration, or a mix of both?
- Budget considerations: Do you have a specific budget in mind?

The more information you share, the better we can craft a personalized itinerary that exceeds your expectations.

Here are some resources to inspire you:

- Browse our website: [Link to website]
- Check out our sample itineraries: [Link to sample itineraries page (if available)]

We're confident we can help you create an unforgettable adventure!

Reply to this email or call us at [Phone number] to discuss your travel dreams in more detail.

We look forward to crafting the perfect itinerary for you!

Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

Note: This email template requires time, as each must be tailored to individual preferences.

Furthermore, the WP Travel Engine plugin also offers a default email template. However, for a personalized approach, use the Per Trip Email add-on. It’s user-friendly and integrates seamlessly for easy setup.

With its dynamic placeholders, you can personalize your emails by including the booking date, booking cost, trip details, and other trip details. The add-on also helps you pull this dynamic content automatically, so you don’t have to do it manually.

Per Trip Email Addon

6. Latest Offers Email 

Purpose: Promote discounts & special deals.

Timing: Send during promotional periods or slow booking seasons.


Subject: Unlock Our Exclusive Seasonal Offers - Limited Time Only!

Dear [Name],

Ready for a getaway but on a budget? We've got you covered!

For a limited time, enjoy exclusive discounts on some of our most popular tours:

- [Discount offer 1]: Save [percentage] on our [Tour Name] tour.
- [Discount offer 2]: Get [flat discount] off all bookings made before [date].

Click [Link to view all offers] to view our specials and book your adventure now. 

Secure these unique offers by [Deadline Date]. Don't miss out!

Warm regards,
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

7. New Destination Spotlight Email 

Purpose: Introduces new destinations and special offers.

Timing: Send this email when you launch a new tour or begin offering tours to a new destination.


Subject: Discover the Wonders of [New Destination] - Exclusive Offers Inside!

Dear [Name],

Get ready to expand your travel horizons! We're thrilled to announce the addition of [Destination Name] to our exciting roster of tour destinations.

Here's a sneak peek at what awaits you in [Destination Name]:
[Highlight 1-2 key attractions or experiences]

Intrigued to learn more?

Visit our website to browse our new tours to [Destination Name] and discover all the wonders this incredible destination has to offer:

[Link to new tours page]

Special Offer: Book your [Destination Name] adventure within the next [duration] and receive [discount percentage] off!

Don't miss out - explore [Destination Name] with us!

Warm regards,
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

8. Newsletter (Travel Tips and Guides) Email 

Purpose: Share company updates and travel guides to inspire travel.

Timing: Send monthly or quarterly to engaged subscribers.


Subject: Unlock the Secrets of Your Next Destination!

Dear [Name],

Start your next adventure with confidence! In this edition of our newsletter, we'll share:

- New Tour Alert: Explore the breathtaking beauty of [New Destination].
- Packing Essentials: [Share a list of items for a hassle-free journey.]
- Budgeting Tips: [Offer advice on managing expenses effectively.]
- Cultural Etiquette: [Provide insights to help subscribers respect local customs.]

[Link to full newsletter]

We hope this newsletter inspires your wanderlust! Let us know if you have any questions about our tours.

Warm regards,
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

9. Post-Trip Feedback Email

Purpose: Gather feedback & improve service.

Timing: Send a few days after the tour ends.


Subject: We Miss You Already! Share Your [Tour Name] Experience.

Dear [Name],

We hope you're reminiscing about the incredible adventures you had on your recent [Tour Name] trip!

We value your feedback. We'd love to hear about your experience and how we can improve our tours for future travelers.

Please take a few minutes to complete our short survey:
[Link to survey]

Thank you for traveling with [Your Company Name]. We look forward to your insights.

Warm regards,
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

Want to boost your email engagement and get more reviews? Check out our guide: “How to Ask and Get Customer Reviews for Your Travel Business.”

10. Followup Email 

Purpose: Reconnect with past customers and encourage them to book another adventure with your company.

Timing: Send the email 3-6 months post-trip for shorter journeys, while for longer trips, consider sending 6-12 months afterward.


Subject: We Miss You! Let's Explore New Adventures Together!

Dear [Name],

We hope you're well and ready for new adventures. It's been too long since our last journey together, and we've missed you at [Your Travel Company].

To rekindle your interest, we'd like to offer you a special discount of [discount percentage] on your next booking.

Based on your past travel preferences, here are a few personalized recommendations:

- [Tour suggestion 1]: Perfect for those who loved [mention past trip highlight: beaches, mountains, etc.].
- [Tour suggestion 2]: Explore a new region with a taste of [mention past trip interest: culture, history, etc.].

Let us create lasting memories once again. Contact us today to explore our exciting tours and find the perfect fit for your travel desires.

Don't forget your exclusive discount code: [Discount Code]  (Valid for [duration])

We look forward to welcoming you back!

Warm regards, 
[Your Name]
[Your Position]
[Your Travel Company]
[Contact Information]

11. Loyalty Program Email

Purpose: Encourage affiliate program participation. 

Timing: Send this email shortly after someone joins your affiliate program.


Subject: Welcome to the [Your Company Name] Affiliate Program!

Dear [Name],

Welcome aboard! 

We're thrilled to have you join the [Your Company Name] Affiliate Program. Now, you can earn a commission by recommending our incredible tours to your audience.

As an affiliate, you'll have access to:

- Exclusive marketing materials: Banners, social media posts, and unique tracking links to share with your followers.
- Competitive commission rates: Earn a generous commission on every booking generated through your affiliate link.
- Dedicated support team: Our team is here to answer any questions and help you maximize your earnings.

Get started today!

Head over to our affiliate dashboard to access your unique links and marketing materials:
[Link to affiliate dashboard]

We're confident you'll find our program valuable and look forward to a successful partnership.

Happy promoting!
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

12. Partnership Email 

Purpose: Propose collaboration with influencers/collaborators.

Timing: Send this email to potential influencers or collaborators who align with your brand.


Subject: Partnering for Adventure: [Your Company Name] x [Partner Name]

Dear [Name],

We at [Your Company Name] create unforgettable travel experiences for [Destination Name]. We've been following your incredible work and admire your passion for [shared interest with influencer].

We believe our tours would be a perfect fit for you, who share a love for [shared interest].

We're reaching out to explore a potential collaboration.  We see some exciting possibilities, such as:

- Sponsored trip to [Destination Name] in exchange for content creation.
- Co-branded social media campaign to promote your travel tips alongside our tours.
- Exclusive discount for your followers to book a [Your Company Name] tour.

We'd love to discuss these ideas further and see if there's a way we can work together to create engaging content for your audience while showcasing the wonders of [Destination Name].

Would you be open to a quick call at your convenience?

Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]

Note: Crafting emails to boost travel bookings is crucial, but remember, the journey continues beyond there. Following up with your visitors is equally important to maintain engagement and interest.

Final Thoughts 

These email templates are your starting point for building solid relationships with travelers. They’ll help you personalize your communication and create a memorable experience for every person who reaches out.

However, remember these are just starting points! The best emails reflect your unique travel business and cater to your visitors’ interests. Feel free to adjust them to your brand and audience.

We Want to Hear From You!

We’re always looking for ways to improve. If you think additional email templates are necessary, please let us know in the comments. Your ideas help us create resources that work best for your travel business!

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